Organic pioneers

Gene Kahn Cascadian Farm founder Gene Kahn.

Organic food sales were just a small percentage of the U.S. market in the late 1990s, yet General Mills saw growth. So in 1999, the company approached Small Planet Foods, the umbrella over brands Cascadian Farm and Muir Glen.

By 2000, the deal was complete for a company known for tasty offerings, well developed sales, and a great distribution network among natural and organic grocers.

Along with the Small Planet came its founder, an organic pioneer named Gene Kahn. He soon led the sustainability efforts at General Mills, a founding member of the board that sets the standards for certified organic food production.

As the 2000s progressed, it rained.

In 2008, Humm Foods, maker of LÄRABAR fruit and nut bars, joined General Mills.

In 2012. General Mills acquired Food Should Taste Good, a Massachusetts-based maker of all-natural snacks, and North Carolina's Immaculate Baking, a niche brand focused on refrigerated dough products.

In 2014, General Mills acquired Annie's, a leading producer of organic and natural food products.

In 2016, EPIC Provisions, a premium meat snacks company, joined the team.

Find out more at