Charmin' characters

The General Mills Mascots and Characters The gang's all here. A roster of General Mills icons.

General Mills has created some of the more beloved characters in the grocery store.

Did you ever hope that the Trix Rabbit would finally taste the Trix? C'mon. The little guy is more than 40 years old. All those years, in almost every commercial, he was foiled by kids who exclaim, "Silly Rabbit, Trix are for kids!"

The Rabbit has tasted the Trix twice – in 1976 and 1980, following box top voting campaigns.

Then there's Lucky. He was almost unlucky. Waldo replaced him briefly. In less than a year, Lucky was back in there, pitching nationwide.

General Mills proved that even monsters can be fun at the breakfast table. Count Chocula, Franken Berry and Boo Berry debuted in the early 1970s, followed by Fruit Brute and Yummy Mummy.

And what's not to like about a baker? Wendell, the friendly baker, is responsible for cooking up batches of Cinnamon Toast Crunch cereal. He appeared in 1987. His two sidekicks, Bob and Quello, have since retired. Apparently the "too many cooks..." line applies to bakers, too.