The First Lady of food

Betty Crocker in 1936 Artist Neysa McMein was the first to put Betty on canvas in 1936.

She might not look it, but Betty Crocker is pushing the century mark. She made her debut in 1921.

When she was not quite 25 years old, Betty was voted the second-most recognizable female in the United States, after U.S. First Lady Eleanor Roosevelt. Pretty good, being Betty Crocker is essentially a portrait and a signature.

It all started when a female "personality" was created at General Mills to reply to questions that homemakers sent to General Mills.The questions were answered by company experts, but the name signed to responses was Betty Crocker, the surname of a recently retired director, William G. Crocker.

In a way, "Betty" did social media before most anyone. Back when people wrote letters, homemakers contacted her thousands of times daily. The quest for help came in envelopes, not emails. But "she" answered nearly every one, either by written response or on her popular radio show.

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