General Mills 150 - Making Food People Love menu Home The Story The Brands The Video The Book 1860 :00 The Story Here's what happened From flour to submarines, from toys to restaurants, for us at General Mills it's been more than 150 years of making food with passion and treating the world with care. And we've had plenty of fun. The Brands Discover fun moments A rabbit, a leprechaun and a little giggly guy in a baker's hat walk into a grocery store... Yup. They all did. And a few others. Join the fun behind just some of our many brands. The Video 150 years in 50 seconds 1866–today. In a blink.